Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Higher Logic Users Group (HUG) Online Community.

Library 219

Library Products Video Course 219

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Higher Logic

MAY 29, 2020

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Member mobile app.

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. It connects you to your members where they want to consume content.

Content 78

Content Revenue How To Social Media 78

Higher Logic

FEBRUARY 12, 2019

In our imaginary example, when you started using that new software, wouldn’t you have been happier if you were given a step-by-step approach to success and guided to all the resources you could access for future help and support? For example, at Higher Logic, we have a clear plan established for how customers move through the cycle.

Software 159

Software Process Tools Case Study 159

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What does your “welcome to Association XYZ” communication look like?

Case Study 170

Case Study Library Communications Maine 170

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. It connects you to your members where they want to consume content.

Content 52

Content Revenue How To Social Media 52

WBT Systems

JUNE 26, 2018

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. For example, if a function you require isn’t available in the current release but is nearing the end of beta testing, you want to give the vendor an opportunity to explain that.

LMS 155

LMS How To Sample Proposal 155

Higher Logic

NOVEMBER 10, 2016

Our support was really a communications black box,” said Bruffey. We had little or no direct communication with our users, and many of them felt they were being left to fend for themselves.”. For example, when I post release notes online, I’ll check an hour later and there are already a hundred downloads. Easy Access to Answers.

Library 180

Library Maryland Project Software 180

WBT Systems

APRIL 25, 2017

Here are a few strong examples: American Institute of CPAs. EDUCAUSE is a nonprofit association that supports the community of IT leaders and professionals who are committed to advancing higher education. Young Adult Library Services Association. Does all this sound good in theory, but you can’t quite envision how it would work?

LMS 253

LMS Certificate Library Education 253

HighRoad Solution

SEPTEMBER 25, 2020

Your AMS, your CMS, your marketing automation platform, and your email automation platform, just to name a few, all hold critical data. Most applications can communicate with an Application Programming Interface (API). So, for example, your AMS might be connected to a dozen other platforms. What is a data integration platform?

Library 60

Library System Software Marketing 60

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Event management: Plan, communicate and take registrations for your events. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Tools 141

Tools Software System Library 141

Higher Logic

NOVEMBER 30, 2017

For example, a note signed by your CEO will be seen as more important than one from an entry-level employee. In addition to providing signatures for emails and other communication, executives can: Write blogs. In addition to providing signatures for emails and other communication, executives can: Write blogs. Answer questions.

Team 174

Team Video Content Library 174

Higher Logic

APRIL 20, 2016

Education will be better received and have more longevity than catchy marketing hooks or promotions. Guiding community members: As a community member, you (hopefully) already have trust in your community, fellow members and its content. Standalone libraries. There are ways to mitigate this risk. Featured resources.

Directory 120

Directory Library Case Study Resources 120

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

Higher Logic

SEPTEMBER 21, 2017

Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. Everyone knows an online community and website need content, but you’re wasting a lot of time if you create it all from scratch. Marketing Reminders.

Social Media 189

Social Media Software Video Content 189

Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. One example is Death to Stock Photo. Even if you aren’t looking for icons, peruse the libraries – it’s vast and diverse, so you might actually stumble across an icon you could use. Plus, there is a robust library of over 4,000 icons, images and fonts.

Tools 120

Tools Library Software Project 120

Higher Logic

OCTOBER 9, 2015

Here are a few reminders of how your community can humanize your organization (trust us – it’s a good thing). By offering the means to communicate with one another and provide unbiased feedback, an organization will see customers and members shift from basic consumers to brand advocates. People like talking to each other.

Organization 120

Organization Library Survey millennials 120

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library.

Houston 74

Houston Florida Nashville Library 74

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. Learn how to plan and execute a video marketing plan for your next event.

Raleigh 150

Raleigh Austin Review Social Media 150

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. Examples of the two pinup options. CONTRIBUTORS.

Marketing 64

Marketing Project Library Kentucky 64

Mariner Management

MARCH 21, 2020

Open a communication channel powered by empathy and accessible 24/7. Many of us have a robust library of online member so be sure to help chapters connect members with what is available. Highlight how the pre and post registration communications can highlight the sponsor. Not communicating isn’t the answer.

Video 87

Video Tips Library Guidelines 87

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.

Content 64

Content Marketing Strategy How To 64

SilkStart

JANUARY 8, 2018

The right tech systems can help you serve the needs of your members, streamline your operations, and amplify communications. We’re a nonprofit that helps Canadian charities, nonprofits, and libraries use technology more effectively achieve their missions. Unfortunately, many associations has a fraught relationship to technology.

Technology 61

Technology Discount Library Newsletter 61

Reid All About it

SEPTEMBER 4, 2020

Learn how to find new ways of working that take into account the world we’re living in right now, use ongoing culture management to drive results, and use video communication to bring back passive transparency and create inclusive hybrid work experiences. Anna Liotta, Creator of Generationally Savvy Communication Solutions.

Montana 322

Montana LMS Revenue Recruiting 322

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. Slack, Chat, etc.).

Library 153

Library Social Media Resources System 153